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Presenter Matt Frei
The Hollywood Reporter said that World News America "seems almost too good to be true: a daily television newscast tailored to American viewers that covers actual international news - and covers it extremely well". The trade magazine said that the first broadcast "immediately put the so-called broadcast network evening newscasts to shame", and added that it was "almost surreal to see the BBC staffers' capacity to comprehensively sum up world affairs with in-depth attention in the course of 60 minutes... [it] is calm, measured and light years more journalistically sophisticated and informative than its domestically bred competition".
The programme airs daily live at 7pm Eastern, right after the half-hour broadcast newscasts end, and has succeeded in attracting upscale advertisers to BBC World and BBC America; among them, luxury car manufacturer Lexus. A second programme, World News Today, airs at 10pm Eastern, 7pm Pacific.
James Poniewozik, TV critic at Time, poured scorn on the lunchtime hour of international news on CNN's domestic channel - "it just spent three minutes on Britney Spears' losing custody of her kids" - and noted that World News America's presenter, Matt Frei, made news by getting former Pakistani leader Benazir Bhutto to effectively admit that she would allow US forces to capture Osama bin Laden if he were in Pakistan.
