US TV
'Enterprise' now has 'Star Trek' in title
Published Tuesday, Sep 23 2003, 21:17 BST | By James Welsh
Star Trek prequel series Enterprise will now contain the moniker of the original series in its title, it was revealed on Tuesday.
UPN, which airs the show at 8pm ET on Wednesdays, had been using the Star Trek name to promote the show before the beginning of its third season a couple of weeks ago. From tomorrow, Wednesday September 24, the show's title will itself be changed, as Diane Kuri, UPN communications director, explained in a memo to UPN affiliates:
"Over the past few weeks our marketing and publicity efforts have been using Star Trek: Enterprise for promotional purposes, and by formally changing the show's title, we will be able to further capitalize on and form a stronger connection to the famous and highly successful Star Trek franchise."
Sci Fi Wire quoted a UPN spokesperson as saying the move was "...just a natural tie-in. Everyone calls it Star Trek anyway."
UPN, which airs the show at 8pm ET on Wednesdays, had been using the Star Trek name to promote the show before the beginning of its third season a couple of weeks ago. From tomorrow, Wednesday September 24, the show's title will itself be changed, as Diane Kuri, UPN communications director, explained in a memo to UPN affiliates:
"Over the past few weeks our marketing and publicity efforts have been using Star Trek: Enterprise for promotional purposes, and by formally changing the show's title, we will be able to further capitalize on and form a stronger connection to the famous and highly successful Star Trek franchise."
Sci Fi Wire quoted a UPN spokesperson as saying the move was "...just a natural tie-in. Everyone calls it Star Trek anyway."
More: US TV
Tube Talk
'Friday Night Lights': Why watch?Tube Talk explains why you should watch Sky's new show Friday Night Lights.
2012-13 Season
'How I Met Your Mother' for Fox comedyBecki Newton will star in Fox pilot The Goodwin Games.
US TV Interviews
'The Bachelor' Blakeley Shea - interviewModel was sent home following a two-on-one date with Ben and Rachel.
US TV Ratings
Grammy Awards most-watched since 1984The 54th Grammy Awards is seen by over 40 million viewers for the CBS network.
