Star Trek prequel series Enterprise will now contain the moniker of the original series in its title, it was revealed on Tuesday.

UPN, which airs the show at 8pm ET on Wednesdays, had been using the Star Trek name to promote the show before the beginning of its third season a couple of weeks ago. From tomorrow, Wednesday September 24, the show's title will itself be changed, as Diane Kuri, UPN communications director, explained in a memo to UPN affiliates:

"Over the past few weeks our marketing and publicity efforts have been using Star Trek: Enterprise for promotional purposes, and by formally changing the show's title, we will be able to further capitalize on and form a stronger connection to the famous and highly successful Star Trek franchise."

Sci Fi Wire quoted a UPN spokesperson as saying the move was "...just a natural tie-in. Everyone calls it Star Trek anyway."