US TV
Time Warner Cable phases out NVOD
Published Saturday, Dec 6 2003, 00:26 GMT | By James Welsh
Near video-on-demand (NVOD) services are being phased out by Time Warner Cable on its digital cable services in favour of directing consumers to the full video-on-demand (VOD) offering.
The two services had been operating concurrently for some time; the first being the usual pay-per-view operation with movies starting on multiple channels at various start times, and the latter being 'iControl' video-on-demand. VOD permits a cable subscriber to buy a movie, usually for a 24 hour period, and use the play/pause/fast-forward/rewind controls on their digital cable remote to start, stop and control the movie as they wish.
Most NVOD channels now display a message inviting viewers to tune to the VOD menu channel for the full selection of movies.
The move will permit the NVOD bandwidth to be used for other services.
The two services had been operating concurrently for some time; the first being the usual pay-per-view operation with movies starting on multiple channels at various start times, and the latter being 'iControl' video-on-demand. VOD permits a cable subscriber to buy a movie, usually for a 24 hour period, and use the play/pause/fast-forward/rewind controls on their digital cable remote to start, stop and control the movie as they wish.
Most NVOD channels now display a message inviting viewers to tune to the VOD menu channel for the full selection of movies.
The move will permit the NVOD bandwidth to be used for other services.
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