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Rex Features
The Zack And Miri star, his partner Evan Goldberg and Matthew Bass will steer the show, which revolves around three men in their twenties who run a pornography store.
Rogen and Goldberg will serve as executive producers, while Bass - a former assistant to the comedy pair - will write the series.
Showtime plans to debut the Rogen series in 2009 along with new comedies Nurse Jackie and United States Of Tara.
> Rogen: 'I love watching porn'
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