US TV
Following a successful five-night run, ABC has announced that it will air Super Millionaire - a jazzed-up version of Who Wants To Be A Millionaire? - again in May.
The original primetime series on ABC was yanked after ratings fell, which was widely thought to be a result of the programme simply airing too regularly. The network has now moved to a strategy of using it as an "event" programme for short runs, as executive producer Michael Davies explains:
"With ‘Super Millionaire,’ the ‘Millionaire’ franchise is an event again. This is how this show was designed to be scheduled and it’s how it works best. Regis [Philbin, show's host] has been amazing and we’re both delighted with the early pick up. Neither of us can wait until May."
The original primetime series on ABC was yanked after ratings fell, which was widely thought to be a result of the programme simply airing too regularly. The network has now moved to a strategy of using it as an "event" programme for short runs, as executive producer Michael Davies explains:
"With ‘Super Millionaire,’ the ‘Millionaire’ franchise is an event again. This is how this show was designed to be scheduled and it’s how it works best. Regis [Philbin, show's host] has been amazing and we’re both delighted with the early pick up. Neither of us can wait until May."
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