A giant "You're Fired" sign placed on the side of Trump Tower on New York City's Fifth Avenue could result in fines being levied on the company that operates the building.

Donald Trump's Trump Tower Commercial LLC firm faces up to $2,500 in fines for a total of four violations that occurred when the slogan, associated with hit NBC series The Apprentice, was placed on the building without permission from New York City's Buildings Department.

Trump told the New York Daily News: "New York should appreciate it instead of fighting it."