'Gossip Girl' loses Target endorsement deal

US retail chain Target has apparently pulled out of a deal to carry a Gossip Girl-inspired fashion line.

Producers of the popular CW show are said to be furious that the stores do not want to be associated with the series, the New York Daily News reports.

"One of Target's top executives got nervous about being that closely associated with the show, given the [debauchery] its characters get into," said an on-set source.

The garments will have been created by Anna Sui, who still has a non-Gossip Girl clothing deal with Target. However, executives for the store reportedly shut down production on a photoshoot at the designer's flagship New York branch, which were to feature Blair (Leighton Meester) and Chuck (Ed Westwick) in a party setting.

"The crew was thrown into frenzy because they had to scrap everything they had planned," the insider added. "They can't believe Target would bail on them, especially after publicly announcing the collaboration. It's Target's loss, because the line would have sold better if it had played a part in the show."

Target's management had no comment on the situation.

It was reported earlier this month that singer-actress Hilary Duff will be joining the teen drama for the upcoming season.