James Franco to appear on '30 Rock'?

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James Franco will reportedly make a guest star appearance on 30 Rock.

The Pineapple Express actor is to play himself on a forthcoming episode of the Emmy-winning comedy, according to Entertainment Weekly.

He is said to become involved in a fake relationship with Jenna (Jane Krakowski), which will be orchestrated by their agents to garner publicity.

NBC has declined to comment on the casting of the 31-year-old. However, series star Tina Fey previously spoke about the storyline, saying: "[Jenna gets] into a high-profile relationship with a movie star that is arranged by their agents."

Franco recently joined the cast of soap opera General Hospital.