My Little Pony heading for small screen

The My Little Pony franchise is being prepped for the small screen, according to The Hollywood Reporter.

The characters could become the first Hasbro product to appear on the new kids' television venture from Hasbro and Discovery after a well-received one-off special.

"The runaway success of My Little Pony on the Disney Channel affirms our belief in the long-term value of this project," explained Hasbro Studios president Stephen Davis.

My Little Pony is understood to be on a fast development track, while other Hasbro brands are also being considered as potential series.