US TV
America's Court TV has announced that it will undergo a major revamp that will result in the channel airing two distinct brands for different dayparts.
The network's daytime courtroom coverage will be known as Court TV News, while its primetime lineup of documentaries and entertainment shows will be known as Court TV: Seriously Entertaining.
The idea of splitting brands is nothing new: on its channel, Nickelodeon uses the "Nick" brand for kids programming during the day and primetime, and switches to "Nick at Nite" for sitcoms later in the evening.
The Court TV revamp will take place later this year.
The network's daytime courtroom coverage will be known as Court TV News, while its primetime lineup of documentaries and entertainment shows will be known as Court TV: Seriously Entertaining.
The idea of splitting brands is nothing new: on its channel, Nickelodeon uses the "Nick" brand for kids programming during the day and primetime, and switches to "Nick at Nite" for sitcoms later in the evening.
The Court TV revamp will take place later this year.
More: US TV
Tube Talk
'Freaks and Geeks': Tube Talk GoldTube Talk Gold heads back to the '80s and remembers Freaks and Geeks.
2012-13 Season
John Stamos to star in 'Little Brother'The former Full House actor will star in the comedy pilot Little Brother.
US TV Interviews
'Celebrity Apprentice' Donald Trump Q&ADonald Trump teases the new season of Celebrity Apprentice.
US TV Ratings
'Vampire Diaries' soars to 3m for The CWThe Vampire Diaries and The Secret Circle perform well for The CW.
