US TV
An American satellite TV provider is offering free service to an entire town for ten years - provided the town renames itself to "DISH."
"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," said Michael Neuman, president of DISH Network operator EchoStar.
A town must agree to change its name legally and permanently and reflect this change on government buildings, post offices, public buildings, street signs, and any other government-provided signage. In return, DISH Network will provide every household within the town limits a free STB, free installation, and the "America's Top 60" programming package free for ten years.
Submissions for the marketing stunt must be emailed to the company by November 1.
"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," said Michael Neuman, president of DISH Network operator EchoStar.
A town must agree to change its name legally and permanently and reflect this change on government buildings, post offices, public buildings, street signs, and any other government-provided signage. In return, DISH Network will provide every household within the town limits a free STB, free installation, and the "America's Top 60" programming package free for ten years.
Submissions for the marketing stunt must be emailed to the company by November 1.
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