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The two-minute title sequence, broadcast in the US last weekend, depicted Simpsons merchandise being created in an Asian sweatshop. The scenes included kittens being used as stuffing for Bart dolls, while a unicorn's horn was exploited to pierce DVDs.
Exec producer Al Jean told EW: "There were some small things we went through with Broadcast Standards for taste, but I was impressed—for an American TV show we did this really satiric thing, and it was 95 percent of what he wanted."
Asked what had been cut, he replied: "I wouldn’t go into them, but it was just a little sadder. I don’t know if the unicorn made it in the original draft."
Jean added that the scenes were "fanciful" and denied any connection with the reality of producing Simpsons merchandise.
