Michaels – who created Saturday Night Live - suggested in a recent interview with The AP that the Fred Armisen and Carrie Brownstein sketch series has found its own distinct audience.
"They're only doing it for the audience that wants it. No other audience need apply. And it found an audience: It's a little hit," Michaels said of Portlandia. "I notice that, because people will go out of their way to mention the show to me."
Portlandia's prime target of satire is the hipster culture in Portland, Oregon. Armisen and Brownstein spoof feminist book stores, foodies and the rock music scene each week alongside guest stars like The Sex Pistols' Steve Jones, Eddie Vedder and Johnny Marr.
Michaels said he's very happy that residents of Portland have taken the show's parodies with good humour.
"You have to see it in Portland! They love it," the producer beamed.
"I went out there this summer and spent a few days with [the production team]. The show soaks up what's happening there and celebrates it and has a nice way of being funny about it without betraying anything."
Portlandia's Brownstein recently revealed that the sketch series has been heavily influenced by Kids in the Hall, which was also produced by Michaels.
Portlandia airs at 10/9c on IFC.
> SNL Fred Armisen to speak at Portland school
Watch a Portandia sketch below: