US TV
The average American household has more TVs in it than people, new research has indicated.
A study by Nielsen Media Research has revealed that in the typical US home there are 2.73 television sets and 2.55 people.
It was also revealed that TV viewing in the US hit an all-time high during the 2005-06 season. The average household now watches an average of 1 hour and 54 minutes of primetime TV per night, up a minute over the 2004-05 season; per day, the average time a household watched TV rose to 8 hours and 14 minutes, up three minutes from the previous season.
"These results demonstrate that television still holds its position as the most popular entertainment platform," said Patricia McDonough, Nielsen's senior VP of planning policy and analysis. "At this point, consumption of emerging forms of entertainment, including Internet television and video on personal devices seem not to be making an impact on traditional television viewing."
A study by Nielsen Media Research has revealed that in the typical US home there are 2.73 television sets and 2.55 people.
It was also revealed that TV viewing in the US hit an all-time high during the 2005-06 season. The average household now watches an average of 1 hour and 54 minutes of primetime TV per night, up a minute over the 2004-05 season; per day, the average time a household watched TV rose to 8 hours and 14 minutes, up three minutes from the previous season.
"These results demonstrate that television still holds its position as the most popular entertainment platform," said Patricia McDonough, Nielsen's senior VP of planning policy and analysis. "At this point, consumption of emerging forms of entertainment, including Internet television and video on personal devices seem not to be making an impact on traditional television viewing."
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