US TV
Nielsen, News Corp reach new ratings deal
Published Wednesday, Oct 25 2006, 23:49 BST | By James Welsh
Nielsen Media Research and News Corp have buried the hatchet and reached a new eight year agreement for Nielsen to provide audience measurement services for News Corp's TV channels.
News Corp fell out with Nielsen in 2004 during the ratings company's rollout of "People Meters." When the ratings for some Fox programmes aimed at minority audiences fell sharply during and immediately after the rollout, News Corp bankrolled a campaign that argued Nielsen's new technology was not fully counting young and minority viewing.
"We're very pleased to put our differences with Nielsen behind us and to usher in a new era of constructive and even deeper relations between our two companies," said Gary Ginsberg, executive VP of corporate affairs at News Corp. "Nielsen’s willingness to take concrete and ongoing steps to ensure that its measurement systems accurately count all viewers was critical to achieving this deal."
Many News Corp entities are covered by the deal, ranging from the Fox broadcast network to 20th Century Fox Film.
"In an era of digital television and multiple delivery platforms, we believe it makes sense for our clients to take an integrated approach for audience measurement," said Dave Thomas, senior VP for strategy of business and Nielsen. "News Corp. has long been a valued Nielsen client and we have worked tirelessly for months to craft a landmark agreement ensuring that Nielsen will continue to provide News Corp. with the highest quality measurement services for their many television platforms."
News Corp fell out with Nielsen in 2004 during the ratings company's rollout of "People Meters." When the ratings for some Fox programmes aimed at minority audiences fell sharply during and immediately after the rollout, News Corp bankrolled a campaign that argued Nielsen's new technology was not fully counting young and minority viewing.
"We're very pleased to put our differences with Nielsen behind us and to usher in a new era of constructive and even deeper relations between our two companies," said Gary Ginsberg, executive VP of corporate affairs at News Corp. "Nielsen’s willingness to take concrete and ongoing steps to ensure that its measurement systems accurately count all viewers was critical to achieving this deal."
Many News Corp entities are covered by the deal, ranging from the Fox broadcast network to 20th Century Fox Film.
"In an era of digital television and multiple delivery platforms, we believe it makes sense for our clients to take an integrated approach for audience measurement," said Dave Thomas, senior VP for strategy of business and Nielsen. "News Corp. has long been a valued Nielsen client and we have worked tirelessly for months to craft a landmark agreement ensuring that Nielsen will continue to provide News Corp. with the highest quality measurement services for their many television platforms."
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