US TV
American TV viewers have endured nearly a million political ads between August and October in the run-up to this month's mid-term elections, according to Nielsen Media Research Monitor-Plus.
The US TV ratings measurement body counted 942,900 political ads on local TV between August 1 and October 15, up 31% from a comparable period in the last mid-term election year, 2002.
"Political advertising increases this mid-term election year can be attributed to two main factors: Together the Republican National Convention and the Democratic National Convention have shown a 130% increase in ad activity over 2002, and there has also been significant growth in advertising related to the various ballot initiatives across the country," said Brian Lane, senior VP for client strategy and product marketing at Monitor-Plus.
The US TV ratings measurement body counted 942,900 political ads on local TV between August 1 and October 15, up 31% from a comparable period in the last mid-term election year, 2002.
"Political advertising increases this mid-term election year can be attributed to two main factors: Together the Republican National Convention and the Democratic National Convention have shown a 130% increase in ad activity over 2002, and there has also been significant growth in advertising related to the various ballot initiatives across the country," said Brian Lane, senior VP for client strategy and product marketing at Monitor-Plus.
More: US TV
Tube Talk
Ultimate 'Simpsons' countdown (20-16)We reveal the results of our Ultimate Simpsons episode countdown.
2012-13 Season
NBC orders 'Hannibal' seriesBryan Fuller drama featuring characters from Red Dragon gets 13-episode order.
US TV Interviews
Debby Ryan talks Disney's 'Jessie'The Suite Life's Debby Ryan stars in new Disney Channel comedy Jessie.
US TV Ratings
Grammy Awards most-watched since 1984The 54th Grammy Awards is seen by over 40 million viewers for the CBS network.
