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NBC has picked up the critically acclaimed Friday Night Lights for a full season run.
The show is the second to be given a full season pickup by NBC despite worries about its ratings performance; last Friday, the network gave Studio 60 a full season order, citing its appeal to upscale households.
In Friday's case, however, NBC is looking to longer-term growth in the adults 18-49 and 18-34 demographics.
"We're proud to reward an authentic, poignant series like Friday Night Lights with a full-season order, demonstrating our confidence in it's appeal and quality," said NBC entertainment president Kevin Reilly. "Television critics and devoted fans have supported the show with well-deserved praise for the executive producers, writers and exceptionally talented cast."
The show has been picked up by ITV in the UK.
