ABC has picked up What About Brian for a full season, citing "impressive retention of its lead-in" ratings from The Bachelor.

The show, which has been picked up in the UK by Channel 4, airs in the 10pm slot on Monday nights in the US. In that hour, it consistently places ahead of NBC's Studio 60 - itself recently given a full season run and performs particularly well in the women 18-34, 18-49 and 25-54 demographics.