The Oxygen reality competition series features aspiring female models vying to become "the face" for a well-known brand.
Barker will host the series, while Kurkova and Rocha will join fellow supermodel Naomi Campbell as contestant coaches.
Each coach will have their own teams of aspiring models, and must guide them through modelling projects such as photoshoots, runway shows and commercials for several brands.
The Face is expected to make its debut in 2013.
Earlier this year, Barker along with Jay Manuel and J Alexander left America's Next Top Model, which was renewed for a 19th cycle.
ANTM previously featured a British Invasion theme for its 18th cycle.