US TV
TiVo to offer end of programme opt-in ads
Published Wednesday, Nov 29 2006, 13:00 GMT | By James Welsh
TiVo has unveiled plans to offer interactive adverts placed at the end of recorded programmes.
In a move designed to please both advertisers and subscribers, TiVo will allow advertisers to place a link to an interactive ad on the delete dialogue box seen by users after they finish watching a recorded programme. Viewers are therefore able to choose not to see the advert.
So far, MasterCard and The Weather Channel are among the big names already signed up to the new programme.
In a move designed to please both advertisers and subscribers, TiVo will allow advertisers to place a link to an interactive ad on the delete dialogue box seen by users after they finish watching a recorded programme. Viewers are therefore able to choose not to see the advert.
So far, MasterCard and The Weather Channel are among the big names already signed up to the new programme.
More: US TV
Tube Talk
'Simpsons' ultimate countdown (15-11)The countdown of the greatest Simpsons episodes continues.
2012-13 Season
CBS orders new dating reality show '3'CBS to air the new unscripted series 3 in summer 2012.
US TV Interviews
Debby Ryan talks Disney's 'Jessie'The Suite Life's Debby Ryan stars in new Disney Channel comedy Jessie.
US TV Ratings
Grammy Awards most-watched since 1984The 54th Grammy Awards is seen by over 40 million viewers for the CBS network.
