Wunderland is from The Playboy Club creator Chad Hodge and follows a female Los Angeles detective who discovers another world beneath the surface of the city.
Hodge will write and executive produce the pilot alongside McG (This Means War, Charlie's Angels), according to Deadline.
Lewis Carroll's classic novel Alice's Adventures in Wonderland was first published in 1865 and has now fallen into the public domain. Famous adaptations include Disney's 1951 animated film and Tim Burton's live-action 2010 version.
McG is also developing West Side Story update Westside for ABC this development season, while Hodge is additionally working on an NBC detective series with country music star Miranda Lambert.
The CW's other in-development pilots include boyband-turned-detectives drama Boiling Point and a collaboration between Gossip Girl's Josh Schwartz, Twilight director Catherine Hardwicke and American Psycho author Bret Easton Ellis.
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Watch the trailer for Disney's 1951 Alice in Wonderland below: