US TV
'Deal' beats 'Pirates' on Christmas Day
Published Wednesday, Dec 27 2006, 12:01 GMT | By James Welsh
NBC won the Christmas Day ratings battle in America, according to fast data from Nielsen Media Research.
The network went with new episodes of 1 vs 100 and Deal or No Deal for primetime, with the other broadcast networks opting for reruns.
A two-hour Deal special averaged 16.4m viewers in total and a 16% share in the adults 18-49 demographic. 1 vs 100 dropped to 11.9m total viewers and a 12% adults 18-49 share, but was still ahead of the competition.
For the night, NBC averaged 14.9m viewers and a 14% 18-49 share. ABC, which ran a broadcast TV repeat of Pirates of the Caribbean: Curse of the Black Pearl - a film coincidentally receiving its terrestrial TV premiere in the UK on Boxing Day - came second with 8.6m viewers and a 9% 18-49 share. Not even a CSI rerun managed to tempt significant numbers of viewers over to CBS, which placed a distant third with around 5m viewers and a 5% 18-49 share.
The network went with new episodes of 1 vs 100 and Deal or No Deal for primetime, with the other broadcast networks opting for reruns.
A two-hour Deal special averaged 16.4m viewers in total and a 16% share in the adults 18-49 demographic. 1 vs 100 dropped to 11.9m total viewers and a 12% adults 18-49 share, but was still ahead of the competition.
For the night, NBC averaged 14.9m viewers and a 14% 18-49 share. ABC, which ran a broadcast TV repeat of Pirates of the Caribbean: Curse of the Black Pearl - a film coincidentally receiving its terrestrial TV premiere in the UK on Boxing Day - came second with 8.6m viewers and a 9% 18-49 share. Not even a CSI rerun managed to tempt significant numbers of viewers over to CBS, which placed a distant third with around 5m viewers and a 5% 18-49 share.
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