US TV
ABC has announced the creation of its first ever network wide multiplatform branding initiative as its content becomes more widely available on digital media platforms.
"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said ABC president Anne Sweeney. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."
A "Start Here" tagline and relevant icons will be placed on ABC content whether it's carried on TV on demand, mobile, DVD, iTunes or other platforms. It will also be seen on ABC's linear broadcast channel as a pointer to the availability of shows on ABC.com's streaming player.
"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive VPs for marketing at ABC Entertainment. "In a world that has become proliferated with technology and platforms, 'ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favourite programming and all available platforms under one umbrella."
"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said ABC president Anne Sweeney. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."
A "Start Here" tagline and relevant icons will be placed on ABC content whether it's carried on TV on demand, mobile, DVD, iTunes or other platforms. It will also be seen on ABC's linear broadcast channel as a pointer to the availability of shows on ABC.com's streaming player.
"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive VPs for marketing at ABC Entertainment. "In a world that has become proliferated with technology and platforms, 'ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favourite programming and all available platforms under one umbrella."
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