Hallmark US appoints new VP

Published Tuesday, Jun 5 2007, 10:22 BST | By Joanne Oatts
The Hallmark Channel in the US has hired Barbara Fisher as senior vice president of original programming.

Previously a consultant to National Geographic Entertainment, Fisher is a former executive vice president of entertainment at US network Lifetime. Fisher was also president of network programming for Universal Studios and president of entertainment for Universal TV in the 1990s.

Fisher's first task is to find a content supplier to replace the Halmis father and son production team who, after making dozens of movies for the channel, have moved elsewhere. The pair are now in production with films for the likes of the Lifetime, Spike and Sci Fi Channels in the US, including 22 episodes of a new Flash Gordon for Sci Fi.

Fisher said she'd be avoiding "edgy" content, and was on the look out for programmes that all the family can "sit down in front of the television and watch," but added that Hallmark was still aimed at an "audience of grown-ups."

A 'Hallmark-on-Demand' service is also planned, allowing viewers to watch original movies, and wants to encourage more interaction between Hallmark and its viewers.

Elsewhere, Sparrowhawk Media, which owns the Hallmark channels outside the US, has hired agency Quiet Storm to handle an off-air brand revamp for the channel. The work will be adopted across the global network, and aims to push its drama content in order to change perceptions about the channel.
More about these subjects
More: US TV, Media

Top Stories

Play online games
Try your luck at Bookworm and dozens more now
DS Competitions
Win £3,000 of vouchers from Thomson or First Choice.
S17 T1.6100149154663 {run_id}