'Mars' fans plan 'Jericho'-like campaign

Veronica Mars fans inspired by the fan campaign-prompted resurrection of Jericho from the CBS scrapheap last week have embarked on a similar campaign in an attempt to save the show.

Mars was excluded from The CW's 2007-08 lineup announced last month, effectively cancelling it. However, creator Rob Thomas has pitched an idea for a continuation of the series set three years from the end of the last season, and it is understood that he and the show's star Kristen Bell are in talks with CW entertainment president Dawn Ostroff about a project. However, it is unclear whether that project is Veronica Mars related.

Fans of the show are planning to deluge Ostroff with various forms of Mars bars and marshmallows in a similar fashion to the mass-sending of peanuts to CBS executives by Jericho fans. The fans plan to get the bars to Ostroff in time for June 15, the last possible date that Mars could be picked up.