US TV
America's broadcast networks have seen a 1% uptick in the value of their upfront advertising deals compared to 2006.
The total value of the now-closed market reached $9.1bn. Of that, $2.5bn went to CBS, which placed first in terms of total viewers in the 2006-07 season. ABC came a close second with $2.4bn, with Fox third on $1.9bn. NBC placed fourth at $1.8bn. The CW, which saw a massive 11% growth in primetime CPM rates due to its performance in the 18-34 demographic, closed at $650m.
The total value of the now-closed market reached $9.1bn. Of that, $2.5bn went to CBS, which placed first in terms of total viewers in the 2006-07 season. ABC came a close second with $2.4bn, with Fox third on $1.9bn. NBC placed fourth at $1.8bn. The CW, which saw a massive 11% growth in primetime CPM rates due to its performance in the 18-34 demographic, closed at $650m.
More: US TV, Upfronts 2007
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