US TV
All sports coverage on ABC will be branded with the ESPN name from September, effectively consigning the long-lived ABC Sports brand to history.
Both ABC and ESPN are part of Disney and the network's sports department was fully merged with ESPN last year. However, the ABC Sports brand continued to be used on the air alongside an "ESPN on ABC" transition moniker.
From September 2, however, all sets and graphics - with the exception of one ABC bug in the lower-right corner, will be ESPN-branded.
Both ABC and ESPN are part of Disney and the network's sports department was fully merged with ESPN last year. However, the ABC Sports brand continued to be used on the air alongside an "ESPN on ABC" transition moniker.
From September 2, however, all sets and graphics - with the exception of one ABC bug in the lower-right corner, will be ESPN-branded.
More: US TV
Tube Talk
'Freaks and Geeks': Tube Talk GoldTube Talk Gold heads back to the '80s and remembers Freaks and Geeks.
2012-13 Season
John Stamos to star in 'Little Brother'The former Full House actor will star in the comedy pilot Little Brother.
US TV Interviews
'Celebrity Apprentice' Debbie Gibson Q&ADebbie Gibson opens up about her Celebrity Apprentice experience.
US TV Ratings
'Vampire Diaries' soars to 3m for The CWThe Vampire Diaries and The Secret Circle perform well for The CW.
