US TV
© Rex Features
Dermot Mulroney was originally cast as private detective Jim Rockford, but was later dropped when NBC executives expressed dissatisfaction with the unaired pilot.
Entertainment Weekly now reports that Holloway - who played James 'Sawyer' Ford on Lost - could take over the part.
Executive producer David Shore admitted that the actor was a "viable choice" but added that production was at "too premature" a stage to confirm casting.
"NBC is still high on the project," he confirmed. "They would like it to happen. Peter Berg's involved producing and possibly directing and we will be looking for a new lead."
The previous pilot also starred Alan Tudyk and Beau Bridges.
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