US TV
The CW has chosen not to send out screeners for its upcoming series 90210, says The Hollywood Reporter.
Traditionally, previews are dispatched to critics and members of the press prior to the broadcast of a show's premiere episode. However, The CW has opted to withhold screeners ahead of the show's September 2 premiere, leading to speculation about the quality of the show.
A statement from the network said: "The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere.
"We're not hiding anything - simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night and letting all our constituents see it at the same time."
Traditionally, previews are dispatched to critics and members of the press prior to the broadcast of a show's premiere episode. However, The CW has opted to withhold screeners ahead of the show's September 2 premiere, leading to speculation about the quality of the show.
A statement from the network said: "The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere.
"We're not hiding anything - simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night and letting all our constituents see it at the same time."
Tube Talk
'Skins': The most violent episode ever?Tube Talk previews this week's violent episode of the E4 drama Skins.
2012-13 Season
Blythe Danner for ABC's 'Gilded Lilys'Madeline Zima is also cast in the period drama pilot produced by Shonda Rhimes.
US TV Interviews
'Celebrity Apprentice' Debbie Gibson Q&ADebbie Gibson opens up about her Celebrity Apprentice experience.
US TV Ratings
'Blue Bloods', 'Grimm' rise on FridayCBS beats ABC to win Friday night's ratings battle, thanks to Blue Bloods.
