The thriller series - from Scream writer Kevin Williamson - follows FBI agent Ryan Hardy (Kevin Bacon) and his pursuit of brutal serial killer Joe Carroll (James Purefoy).
"I think in general there have been more violent shows on TV," Fox chief Kevin Reilly said at this year's TCA press tour. "Clearly there is appetite, people like these things... [but] this show adheres to broadcast standards."
Reilly also argued that shows such as The Following should not be used as "a scapegoat" for issues relating to real-world violence.
"Everyone is... wanting to put a finger on one thing that's the problem," he is quoted by Deadline as saying. "We are just in an age of complex issues. It's no one simple thing."
In The Following's TCA panel, star Bacon insisted that the drama has "a lot of great heart and even sentimentality" while showrunner Williamson called the show a "thrill-ride and page-turner" akin to Fox's 24.
"We don't sit around and think of ways to kill people," Williamson argued. "I'm sitting and thinking of the drama. It's meant to be a thriller and a provocative story."
The Following debuts on Fox in the US on January 21 and will premiere in the UK on Sky Atlantic the next day.
> The Following is 'fast-paced adrenaline rush', says Kevin Williamson
> Dexter star David Zayas joins Kevin Bacon's The Following
Watch a promo for The Following below: