US TV
The CW is partnering with Artificial Life to launch an avatar-based America's Next Top Model mobile game.
"We are pleased to be joining forces with Artificial Life, one of the best mobile avatar gaming companies out there, to bring the international phenomenon of Avatars to the US," said CW mobile operations chief Cyriac Roeding. "America's Next Top Model is a natural jumping off point for us to introduce this gaming technology given the show's young and mobile-savvy demographic. This offering furthers our strategy of extending our top brands and content to multiple platforms."
The game, which will allow players to guide virtual characters through training and challenges as featured on the show, will be available in the US on Cingular and Sprint, with a worldwide release expected shortly thereafter.
"We are pleased to be joining forces with Artificial Life, one of the best mobile avatar gaming companies out there, to bring the international phenomenon of Avatars to the US," said CW mobile operations chief Cyriac Roeding. "America's Next Top Model is a natural jumping off point for us to introduce this gaming technology given the show's young and mobile-savvy demographic. This offering furthers our strategy of extending our top brands and content to multiple platforms."
The game, which will allow players to guide virtual characters through training and challenges as featured on the show, will be available in the US on Cingular and Sprint, with a worldwide release expected shortly thereafter.
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