US TV
© Rex Features
The Peacock network has had a tough time in the press recently, following falling ratings and its decision to axe The Jay Leno Show.
Addressing its problems, Trump told reporters during a conference call: "I know [chairman]
Jeff Gaspin and he's going to do a fantastic job at NBC.
"They need more shows like The Apprentice - not necessarily from a reality standpoint, but more shows that capture the imagination. Frankly, certain shows that are on should be changed because they get some pretty good reviews but they don't get people watching and ultimately [viewers] are very important."
Trump's reality series The Celebrity Apprentice returns Sunday at 9pm on NBC.
> Click here to read our interview with Trump in full
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