The teams certainly have a tough task ahead - they have to come up with a ten minute presentation and ten minute Q&A to launch the Buick Verano. Even though Donald Trump suggests that Michael Andretti would be a good project manager for the men, they choose Adam Carolla to lead them instead. Meanwhile, the woman go for Debbie Gibson.
The pressure's even greater this week - the Buick executives are going to add $30,000 to the charity prize for the winning team's project manager, bringing the total to $50,000. "We've got to win," Debbie insists.
Aubrey O'Day again takes over much of the brainstorming, but after speaking to the Buick execs, the women decide to focus on the different aspects of the car by having little scenes from four of their team members - Lisa, Aubrey, Teresa and Debbie. But there's tension as they prepare - Teresa and Tia feel like they're being sidelined. And soon they realise that they're running out of time to prepare their script, leading to an uncomfortable rehearsal.
In their presentation, the women's team largely does well, with applause and laughter from the audience. But it's not completely smooth sailing - Debbie is appalled when Aubrey twice misnames the car "Verona", and they are unable to answer their first question from the audience, which is about safety ratings. Afterwards, Debbie's pleased and says that if the judges are worried about creativity and "capturing the heart and soul" of the car, they've won.
Over on the men's team, tension quickly emerges as Adam wants to take a humorous route, but a number of the other contestants are concerned that this will clash with the Buick executives' ideas about the presentation. When Adam suggests planting hecklers in the crowd to enable him to answer questions about the car, Penn and some of the others are worried that it will not work. What's more, Lou gets frustrated when his idea that he could dress up as the Hulk is rejected.
Despite their concerns, the team follow Adam's ideas for the presentation and despite Adam's initial nerves it all seems to go well. The crowd particularly enjoys the moment when Penn gets into the trunk of the car, but there is silence when Paul stands up to simply heckle that Adam "sucks". Still, Adam is pleased with the overall presentation as it got a lot of laughs but he also answered the technical questions well.
We start with the women, and Lisa admits that Debbie got a bit "frazzled" as project manager, though Debbie points out that she is out of her comfort zone. Adam chips in and admits that no-one is comfortable in this environment, so Donald begins asking the men how Adam was as a project manager.
Donald's still confused that Michael didn't step up to the plate, but Michael insists that Adam was better for this task. Adam agrees, explaining that as well as being a comedian he knows a lot about cars (he says Michael is like the jock who plays sport, while he is like the nerd who follows everything and knows all the statistics).
Asked what he did in the task, Lou admits that he was frustrated that he wasn't utilised more, but Adam suggests that he couldn't have Lou on stage because he wasn't sure the audience would be able to understand him.
Then it's time to move on to Penn, who admits that he disagreed with Adam a lot about the content and tone of the presentation. Dee agrees with Penn, though he adds that Adam listened to their concerns and after some adjustments they all backed him. It's over to Adam, who refuses to say which two people he'd bring back to the boardroom if his team lost because he's so confident that they have won.
We move back to the women, and Teresa admits that she and Tia both felt isolated by Debbie. Debbie defends herself by explaining that she knows the people she was with could make decisions quickly, but Aubrey says that though Debbie was good as a project manager, she wasn't great.
Donald asks about Tia as she's been a bit under the radar so far, and when Tia tries to defend herself he ends up cutting her off. Instead, he asks Debbie who she would bring back to the boardroom if she lost, and unsurprisingly she picks Tia and Teresa.
This prompts the duo to complain that they haven't had a chance to show what they have because Debbie isolated them so much, though Donald Trump Jr complains that Teresa isn't using her chance now to prove herself. Both Tia and Teresa agree that Debbie has been very condescending towards them.
It's time to hear what the executives thought, and when Donald hears that Aubrey misnamed the car he warns her that it is a firing offence. Donald's also concerned when there is clear confusion among the team about what the theme of their presentation was.
Over on the men's team, Ivanka explains that although the executives liked many things about the presentation, they were disappointed with how little Michael was used, prompting to Donald again say that he was surprised Michael didn't become project manager. Ivanka adds that the executives didn't feel that the team presented the car's "voice" well and that there wasn't much of a sense of community among the contestants.
But which team has won? Donald announces that though the executives liked both presentations, they felt that the women did a much better job, and they have therefore triumphed this week. The women celebrate and Debbie later pulls Teresa aside to apologise for the way she treated her during the task, though Teresa says that she believes Debbie was being "fake".
Back in the boardroom, Lou admits that he expected the team to lose because not everyone was utilised, but Adam says he thinks the presentation was more important than all the contestants having a role. And there's more tension when Donald Trump Jr asks Adam where it all fell apart, and he snaps that it didn't.
Paul says that Lou was the weakest player in the task, while Lou thinks Michael was because he didn't take on more with the presentation. Some of the other team members point out that Michael is not a natural performer, but when Arsenio says that the executives "wanted the name", Donald agrees. But Arsenio still says that he thinks Lou should be fired.
Dee is also unhappy with Lou's performance but points that Adam should take the responsibility as project manager. But Michael again says he would fire Lou and the team members agree that Lou only ever complains about his lack of participation in the boardroom.
Eventually it's time for Adam to pick two people to bring back into the boardroom, but he refuses to do it, attempting to sacrifice himself as it was his fault the team lost. But Donald doesn't accept that and announces that everyone will have to return... and two people will be fired! The news prompts screams from the women, who are watching on television, and even Donald Trump Jr admits he wasn't expecting it.
When the men return, Adam explains that he was responsible for the loss. But though Donald respects that, he fires him. "I will definitely take the bullet," Adam says afterwards.
There's still one firing to come, though, and Donald once more returns to the fact that Michael - as a racer - should have taken on more responsibility. He adds that he even suggested that Michael should be the project manager when the task was first announced. Some of the contestants still claim Lou should be the one to go, but Donald Trump Jr suggests - to protests - that at least Lou wants to get involved.
Eventually, Donald complains that Michael "should have stepped up" and "didn't have the presence for the task" - he's the second to be fired! Afterwards, Michael admits that it's "not a fun thing to be fired", adding: "Especially on those merits. I think I would have accepted it if I had really done something wrong, so I'm a little disappointed on this for sure."
The Celebrity Apprentice airs on Sundays at 9/8c on NBC