US TV
Ken Warwick, co-executive producer of American Idol, has said that he "hates" the promotional spots that appear during the show.
Warwick is quoted by MTV as saying:
"I'll be honest with you, on a personal basis, I hate the damn things. I come from a whole television system in England that absolutely forbids any interference within the programme by any sponsor, by any advertising, or any product placement whatsoever. It's just completely forbidden. So in truth, yes, I find a lot of them painful."
This season has seen promotional segments for Ford crop up during the show's airings on FOX.
Warwick is quoted by MTV as saying:
"I'll be honest with you, on a personal basis, I hate the damn things. I come from a whole television system in England that absolutely forbids any interference within the programme by any sponsor, by any advertising, or any product placement whatsoever. It's just completely forbidden. So in truth, yes, I find a lot of them painful."
This season has seen promotional segments for Ford crop up during the show's airings on FOX.
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